Inspiration for The 2023 Pantone Color of the Year

Everyone grab your popcorn, because it's time to reveal the Pantone Color of the Year! The 2023 Pantone Color of the Year is a color that is already trending in the fashion and beauty industry, and now it's expected to make its grand entrance onto the events scene, just in time for wedding season! 

Similar to last year, the 2023 Color of the Year is inspired by nature. Veri Peri, last year's winner, embraced landscapes–this cool color pursued curiosity that animated our creative spirit. This year, Pantone is again pulling inspiration from nature. The new shade descends from the red family and expresses a new signal of strength.  
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In this post, you will learn more about the Pantone Color of the Year 2023 and how you can incorporate it in your upcoming wedding or event.  ​

Pantone's Color of the Year 2023: Viva Magenta 18-1750

Welcome to the Magentaverse

Leatrice Eiseman, the Executive Director for Pantone Color Institute, explains this shade as "vim and vigor"–it is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. This year’s Color of the Year is powerful and empowering.

Viva Magenta encourages experimentation and self-expression without restraint, an electrifying and boundless shade that manifests as a stand-out statement. This color welcomes anyone and everyone with the same verve for life and rebellious spirit. It is inclusive of all.

Explore the Magentaverse

Love the 2023 Pantone Color of the Year, but aren't quite sure how to use it? We've put together some wedding inspo and event design ideas using the Color of the Year. Steal these tips to zhuzh up your wedding or event!

​​1) Brighten your tablescape
There is no better way to make Viva Magenta the focal point of your wedding or event's color palette. Incorporate this bold shade into your florals, linens, napkins, or candles! We absolutely love this simple yet bold way to wow your guests. 

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​2) Incorporate it in your invitation suite
This is the perfect time to introduce to your wedding and event guests the future color scheme for the big day! Viva Magenta promotes a joyous and optimistic celebration, so why not show off all the exciting vibes you are feeling for your wedding to your guests through your invitation suite?

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​3) Show it off in your bouquet or boutonniere
Work with your florist to find the perfect flower to incorporate Viva Magenta in your wedding floral design. This is a great way to adopt this 2023 trend without changing your already planned color palette entirely. ​

​​4) Work it in your seating chart
Who says seating charts have to be boring? You can subtlety incorporate this vibrant color with a simple seating chart like this one. It's modern and bold, yet still classic.

​​5) Wear it
Incorporate this fabulous color into getting-ready robes, ties, suits, dresses, shoes, veils, hair pieces, and accessories! There is no right or wrong way to host your wedding or event – showcase the color based on how YOU want to wear it.

6) Surround yourself with it
Electrify your guests by surrounding them in color! Line your aisle with candles and flowers in Viva Magenta, or incorporate the shade into a statement altar piece or arch.

Looking for the perfect color palette to accent Viva Magenta? These complementary Pantone colors would be great accents for linens, flowers, stationary, wedding party outfits, and so much more!

We cannot wait to see how all of our clients incorporate Pantone Color of the Year 2023. Comment below your inspiration for this year’s vivacious color! ​